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10 years Ago By / AJ Ross Staff

You’re Working With A Professional Here

How many times have you sealed the deal with a new client by touting your expertise—that you’re a professional. I know it works on me! I want to make sure that I’m getting the best-qualified person to handle what I’m not qualified to do myself.

Why wouldn’t you want to do the same thing when it comes to where and how you advertise? When it comes to your business, we all know that the old spaghetti-thrown-on-the-wall technique is not necessarily the best of business practices. It can be costly and not generate you the business leads that you are looking for. In pains me when I speak to people about their dissatisfaction when it comes to the response they received on their advertising dollar. Especially when there was no research that went into the initial buy…

It’s not about just advertising. It’s about being in the right place at the right time—and making sure you’re not paying out the nose for it! That’s why you go to a professional!! We do the research necessary. Not only do we get to know your business, we get to know who your consumer is; we get to know the cycles of your business (and every business has them); we get to know the best mediums to reach your ideal consumer. And then, we get you the best price possible to get you the presence you need. It’s difficult when you go in as an individual to negotiate the prices of advertising. When you go in with a Media Buying company, you are afforded the buying power that is garnered through multiple companies purchasing in the same place (or the potential of it) and the Media Buying company can leverage a great rate; sometimes the number quoted isn’t even on their rate card!

And then there’s the little added bonus that you didn’t even know was bothering you. You don’t have to speak to any salespeople from any media. We do it for you. And then you get the feel really great when they do call and you get to say “Talk to my Media Buying agency. They handle all of that business for me.” How great is that.

So next time you find that you need to get that phone to ring a little more, ring a professional. They’ll get you going in the right direction to make sure you get the piece of the pie you deserve.

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