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3 weeks Ago By / AJ Ross Staff

Why should you podcast?

AJ Ross Creative Media is venturing into new uncharted territory.  With the growth of podcasts and video as a way to educate and communicate with an audience, we have decided to dive head first into this growing market.  While we ourselves will be creating our own podcast filled with knowledge and how-to’s of marketing and advertising, AJ Ross is offering a new service in which we will help you record, edit, and post your podcast or vlog.

So you are probably thinking… why is a podcast so important? Well…

1. Connection with an audience

A podcast is more than words on a blog; a podcast is filled with a real voice and human connection.  You are able to create a tone that is unique and all your own.  With that, it allows you to build and engage with an audience while providing an opportunity to spread your message whatever that message may be.  You can use your knowledge to educate, entertain, inform, inspire… The options are endless.  Once you establish your podcast and your audience, those who listen will be familiar with your style and the way you present yourself and your information.  This leads to followers and people who will want to continue to listen and follow your brand.

2. Convenience

We live in a fast-paced world where new technologies are created at a snap of a finger.   Life seems to be constantly busy for most, but with podcasts, your audience is given an opportunity to listen on the go.  It is so easy to download and subscribe on a mobile device allowing anyone to be able to listen in the car while sitting in traffic, listen on a daily run, or even listen when walking to work.  Podcasts have the ability to move with your audience, unlike Netflix or Hulu that need to be watched on a TV or computer screen.  With something so convenient and so readily available to the public, it is easier to release content on a more frequent basis with less of a worry if anyone will listen or not.

3. Ability to learn

With podcasts, you can also give your audience an option of learning throughout a busy day whether they are working at the office, taking time to catch up on cleaning, or even just relaxing after a long day.  Podcasts have made it easier to get whatever tasks need to be done completed while still having a chance to learn something new.  Your audience isn’t required to stop what they are doing in order to listen.

Since the realm of podcasts is so vast, you are also more likely to attract an audience that is interested in the content you are putting out.  It seems we are always looking for ways to grow, absorb more knowledge, and improve on the skills we are the most passionate about.  Podcasts give you an opportunity to connect and provide your followers with that desired knowledge or information in a very simple way.

If you are interested in starting a podcast or vlog, please feel free to reach out to the AJ Ross team.  We are available to answer any question you may have.  Call us at (845) 783-5770 or email us at info@ajross.com.

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