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Background

The Orange County Industrial Development Agency (IDA) plays an integral role in economic development initiatives in terms of business attraction and retention. Despite its positive impact on the county, the agency’s activities that provide targeted incentives to promote business growth, the creation of new jobs that result in bolstering the Orange County economy, and reducing the tax burden on county residents, were hardly noticed by the general public and the local press. We helped change that with our branding, marketing, public relations, and web design services.

New Brand and Tone for
Marketing Initiatives

We worked closely with the IDA staff and its Board of Directors to create a striking new brand and a tone for the entire agency. The work included the design of an impressive new logo that helped give the IDA a new and unique identity.

Making a Distinctive Brand

We used different paper stock than the Partnership, as well as other means to make sure the IDA’s image was easily identifiable. The collateral marketing pieces included a very large trifold and a pocket folder with insert sheets that can be modified in the future along with distinctive new business cards.

Website Design Statistics

    

A New Website Design
Boosts Visibility of Agency Services

As part of the rebranding, we also created a new modern website that highlights news about the agency and its projects, which can easily be updated by IDA staff. In addition, the general public and interested businesses are able to quickly and easily access public information regarding incentive programs, applications for assistance, details of prior meetings, public records, calendar of events, etc.

Shining a Spotlight

The website prominently features the mission of the Orange County Industrial Development Agency on the home page through. Rotating graphics. The website also includes an interactive map that provides details of key transportation services in the county, including major highways, rail transportation and airports.

Getting the Word Out Through Public Relations

We also provided public relations services, and in some cases crisis management assistance, that resulted in extensive positive media coverage in local newspapers and business trade magazines. To help enhance the IDA’s image our agency steered another client, a major retail developer, to hold a major press conference at the IDA offices.

Results

The new logo, branding, advertising, web design, and public relations campaigns spearheaded by our agency significantly enhanced the Orange County’s IDA image by creating a new unique message in all of their communication and marketing materials. The agency’s activities are now the subject of considerable media and public attention thanks to the efforts of AJ Ross Creative Media.

Corporate Web Design by AJRoss Creative Media