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Do you have the right website for your business?

Just because you’re on the web doesn’t mean you’re on the right path. A poorly conceived or executed website could be hurting your business more than helping it.

Your website is the center of your marketing – whether you’re using it that way or not. A website that’s an afterthought, that’s clumsy, badly designed, hard to navigate or boring to read (even for you) well send visitors right to your competitor.

AJ Ross is a full-service marketing company that specializes in designing engaging, effective websites for our clients. Not templates. Not cookie-cutters. And you get what you pay for when it comes to a website. Which is a unique site that enhances your image and drives your business with user-friendly navigation, clear and direct messaging, and strong calls to take the action you want. One that adheres to the highest standards, and speaks in the voice you would use when talking directly to a prospective customer.

The Success of Your Site Starts with the Navigation

Suppose you opened a book and the chapters were all out of order? That is what a website with poor navigation is like for your visitors.

Users judge your website within seconds of landing on it. If they can’t figure out where to go – immediately – to get the information they need, you’ve lost them. One touch of the ‘back’ button and they’re headed to your competitor’s site.

First Impressions are 94% Design Related

OK, you’ve heard it before. But it’s a fact that you only get one chance to make a good first impression. And when surveyed about “why they mistrusted websites”, 94% of respondents said it was directly due to web design elements. Only six out of 100 mentioned specific content.

In the online world, you have less time than ever before to create a positive perception of your business’ quality and competence. Don’t give the wrong impression with a poorly designed website.

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Make it Responsive!!!!
61% of a user’s time is on a mobile devices

It’s important to keep that in mind. If your site doesn’t look great and navigate optimally on a small screen, it will frustrate your visitors and ruin their experience. They’ll navigate elsewhere in a nanosecond.

Another thing to consider: Google now uses ‘mobile friendliness’ as a ranking signal in search results. If your website isn’t responsive, it can push you down in the rankings when people are searching for a business like yours.

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Orange County Partnership logo logo oster & associates
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What else you should know
about your new website

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Search Engine Optimization (SEO)

Proper optimization not only means better rankings, it means more of the traffic you want. Just having a website doesn’t mean people will easily find it.

We can provide SEO services and talk you through it, or if you have already have an SEO person we can work closely with them to get the traffic your website needs.

Whether you’re ready to optimize your website or not we make sure your website is SEO ready.

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What is an SSL and what type of security will my site have?

An SSL adds a layer of security to protect any information that moves through your website – from email addresses to credit card data information. It is increasingly required for any site that collects information from users.

Every website we build has all the latest security plugins. We always evaluate your host for security and will make recommendations if we feel it will give you better protection or save you money.

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Keeping up with todays standards

Google (the #1 search engine in the world) changes its rules every year or so. We work hard to keep our clients’ sites meeting these rules, as well as all of today’s web standards, to keep your site working properly online.

Speed is important to a users-experience so we optimize all our websites for their best possible speed.

Corporate Web Design by AJRoss Creative Media