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Formé Medical Center and Urgent Care has provided Westchester County with quality physical therapy and occupational therapy services for more than 15 years, as well as a variety of other specialty areas. The company, which was looking to expand its operations, contacted our agency for help with establishing a corporate brand and, as well as a marketing strategy for the company that was looking to expand its operations.

New Brand and Tone for
Marketing Initiatives

AJ Ross Creative Media recommended and launched a sharp new logo, which establishes the look and feel of all the marketing materials and website, including color, font, etc.

Formé Urgent Care and Wellnes Center Logo
Formé Urgent Care website

Marketing a Distinctive Brand

Our agency also drastically improved audience outreach and company visibility, we designed and placed print advertisements and generated media coverage in daily newspapers in Westchester County and New York City. In addition, we designed illuminated signs for each of Formé’s locations.

Branding Statistics

66% of American web users look online for information about a specific disease or medical problem 47% of Internet users search for information about doctors or other health professionals 83% of people used hospital sites prior to booking an appointment 60% of doctors say social media improves the quality of care delivered to patients 

Getting the Word Out
Through Marketing & Advertising

Other branding related initiatives included bus banner advertisements and graphic elevator wraps for placement on the inside doors of elevators throughout the company’s target markets in Westchester County. We also produced double-sided rack cards for use at various trade shows and for other marketing purposes.

Formé Urgent Care and Wellness Center Bus Banner Advertisement


With the new logo, branding, and advertising campaigns, AJ Ross Creative Media successfully introduced Formé to the market and created a unique brand that set them up for future growth and success.

Corporate Web Design by AJRoss Creative Media