Our Agency’s Media Buying Strategy
First Qualify . . . The shortcoming of many forms of media is that you’re forced to take a “shotgun” approach to advertising, meaning that your message reaches everyone regardless of whether or not they’re a qualified candidate. The more focused the media is, the more likely it is to create a return on investment.
Then Quantify . . . Once our agency has evaluated all forms of media as being demographically appropriate, we then evaluate the cost associated with reaching each potential customer. If you can predict how many of those candidates will materialize into a “sale”, you can then predict your cost per sale or your “true” acquisition costs.
Then Evaluate . . . Once our preparation is complete and a media source has been selected, we create a process for evaluating its effectiveness. Although all products and services cannot be tracked directly to the advertising source, we design a case-by-case methodology to insure your media purchases are successful.
Successful media buying is about who you know—and we know them all!
At AJ Ross, our philosophy on purchasing media is to make recommendations based on predictable outcomes and returns on investment. Successful business is about working with whom you know, so use our years of research and experience in various markets with all mediums to do it right the first time.