Our agency has experience creating and implementing successful strategies that attract developers and industries from all over the world.
We can help put your region on the map. Our team of marketing, advertising, web, and social media professionals work together to conceive and execute a coordinated strategy that puts you front and center of the major decision makers – real estate brokers, developers, site selection coordinators. Below is case study of how we did just that for The Orange County Partnership (OCP), a private, not-for-profit economic development agency that serves as the one-stop resource for business development in Orange County, New York.
CASE STUDY: ECONOMIC DEVELOPMENT ADVERTISING AND MARKETING STRATEGY FOR ORANGE COUNTY PARTNERSHIP
In analyzing the communication between OCP and its main target audience, we identified that OCP needed to broaden the geographic confines of its audience; increase brand awareness; and market local incentives. Our firm then developed a comprehensive advertising and marketing plan that included:
- Social media profiles for Facebook and LinkedIn
- Print campaign in trade, national and local publications
- Revisions to social and website content - direct and fact oriented to speak directly to target audience wants/needs
The Results of OCP's Economic Development Advertising and Marketing Plan
Our service significantly improved OCP’s messaging and brand awareness. As a result, OCP saw a spike in inquiries and qualified leads. “We embarked upon a very strategic marketing campaign under the direction of A.J. Ross Creative Media who worked with us to target opportunities. We reached hundreds of thousands of corporate leaders in our efforts and marketed through a strategic PR and marketing plan reaching over 50,000 individuals” - Maureen Hallahan, President
Measured Strategy Results - 2 Months:
- 100 calls
- 15 different leads that resulted in visits to sites
- 1 project closed
- Developed new relationships with commercial brokers and site-selectors from outside network
- Website had marked increase in visits and many of them were INTERNATIONAL
We continue to work with Orange County Partnership and all of their business ventures.
See what our economic development advertising and marketing services can do for your area.
At A.J. Ross Creative Media, our team of marketing, advertising, web design, and social media professionals work together to conceive and execute a coordinated strategy that puts your business front and center. And that is what we did for Orange County Tourism - a private, not-for-profit organization whose sole task is to bring awaren1ess of the amazing things Orange County, NY offers visitors - restaurants, parks, golf courses, hiking and biking trails, museums, crafts fairs, wineries, farmers markets, shopping, historic sites and more.
Web Design and Internet Marketing Process
In analyzing the communication between Orange County Tourism and its main target audience, we identified that they needed to enhance their web presence, create a more user-friendly web design, and increase the overall awareness of their brand. With these things in mind, our firm developed a comprehensive online marketing plan that included:
- New, engaging website design
- Revised website content
- Upgraded website accessibility for Orange County Tourism personal use
- Content management system for fast and easy updates
- Traffic generating display ads
- Search engine optimization
The New Web Design for Orange County Tourism
Tourists visit the Orange County region 12 months of the year because each season offers a variety of activities and attractions. To entice visitors and showcase seasonal events, we created a visually appealing design in which the website gradually changes in coordination with the different seasons. This can be seen through the different color schemes that are displayed on the background of the website as well as the selected photos. We also created a site structure that is very easy to navigate so that visitors have what they are looking for right at their fingertips – keeping them on engaged on the site – and expanded exposure for local businesses. To make sure this new, beautiful site could be found, we also added search engine optimization – after all, what good is a fabulous site if it is not being shown on the search results pages.
For more information on how our Orange County agency can help enhance your web presence, call today for a free consultation.
AJ Ross, located in Orange County NY, provides web design services to businesses throughout the Hudson Valley and Westchester County area.
Newburgh – Howard S. Finkelstein, founding partner of Finkelstein & Partners LLP, one of New York State’s largest personal injury law firms, announced today that seven of the firm’s attorneys have been named 2012 Super Lawyers.
Managing partner Andrew G. Finkelstein was named to the list for the third year in a row while partners Nancy Y. Morgan, and Ron Rosenkranz were named Hudson Valley Super Lawyers for a second year. Partner Thomas Pronti was recognized again as an Albany Super Lawyer and partner Michael S. Feldman, located in the firm’s Manhattan office, made a repeat appearance on the Metropolitan NY Super Lawyer list. New to the Hudson Valley Super Lawyer list for 2012 are partners Steve Cohen and Kenneth Fromson.
The seven attorneys have been recognized for outstanding achievement for their work in the field of personal injury law. This is the sixth year in a row that Finkelstein & Partners has had attorneys nominated to the list. The complete list of Hudson Valley and Albany Super Lawyers will be included in Albany Super Lawyers and Hudson Valley Magazine. The New York Metropolitan list of Super Lawyers will be included inThe New York Times’ Super Lawyers supplement in October.
Super Lawyers is a listing of outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. Those named to this prestigious list have been chosen by their peers and through independent research.
“Being named Super Lawyers, many for a second time or more, is clear evidence that these attorneys’ provide a high level of expertise, commitment, and dedication in order to meet the needs of our clients,” said Howard Finkelstein. “They have the experience and proven track record that’s necessary to win the toughest cases for our clients.“
To read more about these attorneys, visit www.lawampm.com.