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10 years Ago By / AJ Ross Staff

Orange County Triathlon Names AJ Ross Agency Of Record

AJ Ross Creative Media is pleased to announce that Orange County Triathlon has named AJ Ross their agency of record. The first Triathlon for the organization, was held on August 21st at 7a.m., at the historic Newburgh Waterfront.

Organized and led by New York City Triathlon participants Neal Wilkinson and Jeff Vizethann, the Orange County Triathlon is over 2 years in the making. They, along with others involved, balanced family and full-time jobs while planning the detailed event. Athletes will swim 1500 meters, bike 40-kiometers (24.9 miles), then end it with a 10-kilometer (6.2 miles) run. The race took the athletes through several different areas of Orange County, highlighting the beautiful Newburgh Waterfront.

AJ Ross, who is also a proud sponsor of the race, wanted to ensure that Neal and Jeff’s hard work and planning paid off by properly promoting the event. Allan Ross, president of AJ Ross states “We look forward to a long and prosperous relationship. It was a pleasure working all the people involved. It was a great event.”

To make that happen, a custom Facebook app and creative posters and flyers were designed, enticing interest and recognition. The creatively designed Facebook app allowed for visitors to view event sponsors, for athletes and volunteers to register and also has downloadable maps so anyone can view the course. It even has two videos of the bicycle and running courses so that participants not familiar with the area can get an idea of the terrain before the race. The posters show a unique illustration of the progression and struggle of the race, and in conjunction with the Facebook app, have been used to successfully publicize the event. Also AJ Ross was in charge of a major statewide PR campaign.

Co-Race Director Neal Wilkinson added how important it was to connect with a sponsor with similar work ethic.

“It was important to for us to align our selves with a company who shares our values toward hard work and promoting a future world class event,” Wilkinson said.

“Allan and his team have supported us every step of the way and helped to create a positive impression and professional look for our event,” he added.

The Facebook app as well as promotional materials featuring the event’s presenting sponsors were key factors in the promotion. “The artwork and marketing strategy was striking and we were all so proud to have AJ Ross on our team. We look forward to working with AJ Ross in the future,” Wilkinson said.

AJ Ross Creative Media, located in the Hudson Valley’s historic Chester, NY, was founded by President and CEO Allan Ross and is celebrating its 20th anniversary in business. A former set musician, jingle writer and producer, Ross parlayed that experience into the development of a full-service strategic marketing agency. AJ Ross offers brand development, print, radio, and TV advertising production, graphic design, website and viral development, and public relations. Some of its clients include Orange County Tourism, Regan Development, Finkelstein and Partners and Jacoby and Meyers To learn more about AJ Ross Creative Media, visit, call 800-723-4644, or become friend on Facebook

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