Motion Laboratories, a manufacturer of portable electrical power distribution equipment and chain hoist control systems, had a website that was outdated, having been built in 2006. The company wanted to improve website navigation, update its design, and grow traffic and sales through a more modern, user-friendly site. Their target market is the entertainment industry, and they aimed to use this refreshed digital presence to enhance engagement within that sector.
Motion Laboratories partnered with AJ Ross to design and develop a new website from scratch using WordPress. In addition to the redesign, AJ Ross provided search engine optimization (SEO) services. They also assisted with email marketing campaigns and social media boosts, particularly on Facebook. While Motion Laboratories created the technical product content, AJ Ross handled the creative aspect, making the material visually appealing and disseminating it to the relevant audiences.
Since working with AJ Ross Creative Media, Motion Labs has achieved top rankings in search engine results, greatly enhancing their online presence.
The email blasts created by AJ Ross have performed well, generating greater response rates, with the actual email distribution managed by a third-party.
There has been a noticeable increase in requests for quotes on items featured in social media boosts, particularly through the Facebook campaigns.
AJ Ross has been a great partner in transforming our online presence. Not only do we now rank first on Google searches, but our email campaigns are yielding higher response rates, and we’ve seen a significant rise in inquiries for our products. The team is responsive, creative, and truly engaged in making sure our needs are met. Their ability to take our technical content and turn it into something visually engaging has been impressive. We couldn’t be happier with the results.
Mike Webb
VP of Western US Sales / Motion Labs
845.783.5770
