We use a full-service approach when developing a strategy for every website we create for our clients. From creating a user-friendly experience to optimizing your website to drive targeted traffic through search engines. In today’s digital market your website is the center of all your marketing and any overlooked detail can effect your business or render future marketing plans less effective.
If your website is not responsive you’re losing 80% of today’s market that views websites on mobile devices. Do not be fooled just because your website can be viewed on a mobile phone or tablet does not mean it’s responsive.
Why is responsive such an important word? Even if you ignore the fact that the #1 search engine in the world Google made it a requirement in April 2015; its value is all in the users experience and how they navigate and view the pages of your website on a mobile device.
Unlike traditional marketing, an SEO strategy isn’t simply a campaign with a start and end date. It’s an ongoing methodology of how a business will engage, communicate, and influence a target audience throughout the path to purchase — forever.
Most small businesses understand the importance of implementing Search Engine Optimization (SEO) tactics into an overall marketing strategy. However, the time and expertise required to execute effective SEO strategies is often more than most companies have the capacity to take on. Search signals that affect a company’s ranking are almost innumerable and the Internet continues to become increasingly more competitive.
Just having a website isn’t enough in today’s Internet age. You need to think beyond the URL. Your domain name (www.example.com) is as important as your logo on all of your correspondence and marketing materials. Any social media or other websites you’re partnered with need to interact with your domain to build your brand awareness and rankings.