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In Today’s Digital World, Your Law Firm’s Website is the Center of Your Marketing

It must not only be visually attractive; it must also be an effective business development tool. That’s why our agency utilizes a full-service approach focused on your messaging. To jump start our creative process, we learn everything we can about your firm – practice areas, how it attracts clients, successful verdicts and settlements, reported cases, attorney bios, and more. With one of our seasoned writers being a former practicing attorney, we have an inside view of how law firms and the legal system works. Once we understand your firm’s culture we get to work designing a strategy for a website that will drive business.

The Creative Vision You Want. The Experience You Need.

AJ Ross has served as the creative agency for law firms in the New York / New Jersey area for over 26 years. As a result, we have a deep knowledge of the legal marketplace. That experience, combined with our artistic vision and development skills, results in modern website designs that showcase the relationship between the concerns weighing on the minds of potential clients and the firm’s expertise in alleviating them.

Not Just Another Pretty Site.

To be an effective business development tool, your site must not only look stunning, it must function properly and be included on the search results pages. To that end, our law firm website designs focus on:

Case Study:

Website Design for a New York Law Firm


Ostrer & Associates has a reputation for successfully representing its clients. The law firm – which enjoys high ratings on Super Lawyers, Avvo, and Martindale-Hubbell – is often featured in the news and in reported cases. Unfortunately, these achievements and accolades were buried within an outdated website that was cumbersome and difficult to navigate. The firm needed an entirely new design that prominently featured its achievements and capabilities across all practice areas.

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One Site, Many Types of Clients

The firm assists clients in a wide variety of personal injury, criminal defense, and civil litigation matters. Working with the firm’s partners, we identified target client types, then designed an architecture that prominently featured each sub-practice area through streamlined drop-down navigation and internal page linking.

Sleek, Modern Design


For a contemporary look and feel, we incorporated a large, somewhat abstract, header graphic with engaging headlines. This design feature allows practice areas to stand out, while simultaneously respecting the sensitive nature of the subject matter. A large footer call to action balances the design and prominently places contact information. Headshots and bios of partners and associates provide a personal touch, allowing prospective clients to learn more about each attorney’s practice area and accomplishments as well as place a face with a name.

Law Firm Website Statistics

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Making it Mobile Friendly from the Start

Mobile search has now exceeded desktop. And with Google taking note of mobile friendly sites for ranking purposes, we built a site that was responsive from the start. Smart phone users can easily read the content and navigate to all the practice areas, sub-practice areas, firm information and more.

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Shining a Spotlight


As successful outcomes are something prospective clients want to see, we made sure to prominently feature navigation tabs for Verdicts & Settlements, Reported Cases and In The News at the top of every page. A site search feature on these pages allows users to drill down into the types of cases they are interested in.

Continuous Collaboration


With constantly evolving technological innovations, we maintain ongoing collaborations with our clients to keep their websites fresh and current. We always have an eye on designing and delivering visionary digital experiences and pushing for better results.

“When we first sat down with Allan Ross, we knew we wanted a better internet presence, but we didn’t know how to achieve it. AJ Ross’s creative team of web developers came to our rescue and overhauled our outdated, formulaic website to build a new dynamic representation of our law firm. Carlos, Matt, TJ and Jeanne, the agency’s team of graphic designers, SEO experts, skilled technical writers and programmers crafted a new firm website design for our particular business needs. The entire process was highly collaborative and our input was always respected and encouraged. Allan kept the project moving and ensured that our brand new website exceeded our expectations. They did all the heavy lifting, and we got to wipe our brows and take all the credit.”
Ben Ostrer, Founder

AJ Ross Creative Media, a Hudson Valley full service advertising, marketingweb design and Internet company located in Chester, New York, helps marketing and advertise businesses from NY to CA, including: the Orange County NY towns of Blooming Grove, Central Valley, Chester, Cornwall, Florida, Goshen, Harriman, Highland Falls, Highland Mills, Middletown, Monroe, Montgomery, Newburgh, Pine Bush, Pine Island, Port Jervis, Tuxedo, Tuxedo Park, Vails Gate, Warwick, Washingtonville, and Woodbury New York (NY); the Rockland County NY towns of Blauvelt, Chestnut Ridge, Clarkstown, Congers, Haverstraw, Nanuet, New City, Nyack, Orangeburg, Pearl River, Piermont, Sloatsburg, Spring Valley, Stony Point, Suffern, Tappan and Nyack New York (NY) and the Sussex County NJ towns of Andover, Augusta, Branchville, Franklin, Glenwood, Hamburg, Hardyston, Highland Lakes, Hopatcong, Lafayette, McAfee, Newton, Montague, Sparta, Stockholm, Sussex, Vernon, and Wantage New Jersey (NJ); Sullivan County, Westchester County, Ulster County, Dutchess County, Columbia County, Green County, New York City, Fairfield CT, Danbury CT