http://www.ajross.com/blog Advertising : Marketing : Design : Web Design Mon, 09 Jan 2012 14:09:52 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.ajross.com/blog/index.php/2011/08/do-i-need-an-advertising-agency/ http://www.ajross.com/blog/index.php/2011/08/do-i-need-an-advertising-agency/#comments Mon, 08 Aug 2011 15:10:41 +0000 ajrosscreative http://www.ajross.com/blog/?p=349 One of the most important aspects of marketing any business is advertising. Advertising is designed to raise awareness and convey your company’s product or message to the world. Most of the world’s most successful brands were built from the result of a strong advertising strategy. Successful advertising is the backbone to a thriving business, and [...]

]]> http://www.ajross.com/blog/index.php/2011/08/do-i-need-an-advertising-agency/feed/ 0 http://www.ajross.com/blog/index.php/2011/01/when-size-really-does-matter/ http://www.ajross.com/blog/index.php/2011/01/when-size-really-does-matter/#comments Thu, 20 Jan 2011 16:16:18 +0000 ajrosscreative http://www.ajross.com/blog/?p=226 Hi this is Allan Ross from AJ Ross Creative Media, Today I would like to talk about When size really does matter… How to look and act bigger to increase business and grow. We all know the infamous account of David and Goliath, where a young little boy defends himself and wins over the renowned [...]

]]> http://www.ajross.com/blog/index.php/2011/01/when-size-really-does-matter/feed/ 0 http://www.ajross.com/blog/index.php/2011/01/pay-now-or-you-might-not-be-around-to-pay-later/ http://www.ajross.com/blog/index.php/2011/01/pay-now-or-you-might-not-be-around-to-pay-later/#comments Wed, 05 Jan 2011 20:19:48 +0000 ajrosscreative http://www.ajross.com/blog/?p=221 Hi, this is Allan Ross from AJ Ross Creative Media. Today’s article is about: pay now, or you may not be around to pay later. Remember those classic Fram Oil Filter ads where the mechanic would look you in the eye and say, “You can pay me now or pay me later.” The premise was [...]

]]> http://www.ajross.com/blog/index.php/2011/01/pay-now-or-you-might-not-be-around-to-pay-later/feed/ 2 http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/ http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/#comments Thu, 16 Sep 2010 15:09:35 +0000 ajrosscreative http://ajross.com/blog/?p=189 If this recession has taught me anything it is the value of employees, colleagues, and friends who think outside the box. They believe, like I do, that businesses cannot survive the current economic challenges by sticking their heads in the sand and doing nothing. Maintaining the status quo is not the answer.

]]> http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/feed/ 0 http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/ http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/#comments Wed, 16 Jun 2010 20:38:58 +0000 ajrosscreative http://ajross.com/blog/?p=187 Don’t believe everything you hear in the media about the economy. While it is true that in the last two years, we’ve suffered a significant economic decline, you can’t wait for news broadcast saying “the worst is over” before your company invests in marketing again.

]]> http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/feed/ 0 http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/ http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/#comments Thu, 15 Apr 2010 16:24:45 +0000 ajrosscreative http://ajross.com/blog/?p=162 No matter what business you’re in, it’s always about expectations, isn’t it? It’s about meeting expectations or exceeding them. There are no other options.

]]> http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/feed/ 0 http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/ http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/#comments Sun, 21 Mar 2010 17:15:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/02/its-all-about-the-brand/ When we talk about building brands today, we have plenty of history to reference. From the members of the century club led by Coca-Cola and Procter & Gamble to the relative youngsters like Microsoft, each successful Brand story provides us with a richness of learning we would be foolish to ignore. Imagine if the founders [...]

]]> http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/feed/ 1 http://www.ajross.com/blog/index.php/2009/05/when-the-going-gets-tough-the-tough-starts-marketing/ http://www.ajross.com/blog/index.php/2009/05/when-the-going-gets-tough-the-tough-starts-marketing/#comments Wed, 13 May 2009 14:26:54 +0000 ajrosscreative http://ajross.com/blog/?p=49 When times are tough the first things businesses cut are their advertising and marketing budgets thinking they are saving money; what they’re really doing is cutting off their lifeline to profits in our current hard economy. If anything, advertising should be increased, and here are some of the reasons why: The Competitive Advantage Advertising during [...]

]]> http://www.ajross.com/blog/index.php/2009/05/when-the-going-gets-tough-the-tough-starts-marketing/feed/ 4 http://www.ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/ http://www.ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/#comments Fri, 05 Dec 2008 15:22:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/ Human nature-counting on that ROI The deeper our economy slumps, the more all size businesses that plan to stay around, will want to ramp up their exposure.The serious marketers with budgets will have ‘exposure’ advantage as they wisely invest their advertising dollars through these times…till the inevitable upswing returns. The savvy types recognize Investing in [...]

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