http://www.ajross.com/blog Advertising : Marketing : Design : Web Design Mon, 09 Jan 2012 14:09:52 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.ajross.com/blog/index.php/2011/06/competitive-marketing/ http://www.ajross.com/blog/index.php/2011/06/competitive-marketing/#comments Fri, 03 Jun 2011 16:37:26 +0000 ajrosscreative http://www.ajross.com/blog/?p=334 Something crucial to remember when creating a marketing plan is anticipating your competitor’s strategy.  You could be doing everything right: providing the best goods with the best services and prices, and yet your competitor could be outshining your business.  It’s because they are doing one other major thing right, which is properly advertising.  Being the [...]

]]> http://www.ajross.com/blog/index.php/2011/06/competitive-marketing/feed/ 1 http://www.ajross.com/blog/index.php/2011/01/pay-now-or-you-might-not-be-around-to-pay-later/ http://www.ajross.com/blog/index.php/2011/01/pay-now-or-you-might-not-be-around-to-pay-later/#comments Wed, 05 Jan 2011 20:19:48 +0000 ajrosscreative http://www.ajross.com/blog/?p=221 Hi, this is Allan Ross from AJ Ross Creative Media. Today’s article is about: pay now, or you may not be around to pay later. Remember those classic Fram Oil Filter ads where the mechanic would look you in the eye and say, “You can pay me now or pay me later.” The premise was [...]

]]> http://www.ajross.com/blog/index.php/2011/01/pay-now-or-you-might-not-be-around-to-pay-later/feed/ 2 http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/ http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/#comments Thu, 16 Sep 2010 15:09:35 +0000 ajrosscreative http://ajross.com/blog/?p=189 If this recession has taught me anything it is the value of employees, colleagues, and friends who think outside the box. They believe, like I do, that businesses cannot survive the current economic challenges by sticking their heads in the sand and doing nothing. Maintaining the status quo is not the answer.

]]> http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/feed/ 0 http://www.ajross.com/blog/index.php/2009/05/when-the-going-gets-tough-the-tough-starts-marketing/ http://www.ajross.com/blog/index.php/2009/05/when-the-going-gets-tough-the-tough-starts-marketing/#comments Wed, 13 May 2009 14:26:54 +0000 ajrosscreative http://ajross.com/blog/?p=49 When times are tough the first things businesses cut are their advertising and marketing budgets thinking they are saving money; what they’re really doing is cutting off their lifeline to profits in our current hard economy. If anything, advertising should be increased, and here are some of the reasons why: The Competitive Advantage Advertising during [...]

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