http://www.ajross.com/blog Advertising : Marketing : Design : Web Design Mon, 09 Jan 2012 14:09:52 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.ajross.com/blog/index.php/2011/06/competitive-marketing/ http://www.ajross.com/blog/index.php/2011/06/competitive-marketing/#comments Fri, 03 Jun 2011 16:37:26 +0000 ajrosscreative http://www.ajross.com/blog/?p=334 Something crucial to remember when creating a marketing plan is anticipating your competitor’s strategy.  You could be doing everything right: providing the best goods with the best services and prices, and yet your competitor could be outshining your business.  It’s because they are doing one other major thing right, which is properly advertising.  Being the [...]

]]> http://www.ajross.com/blog/index.php/2011/06/competitive-marketing/feed/ 1 http://www.ajross.com/blog/index.php/2011/05/partners-in-safety-names-aj-ross-agency-of-record/ http://www.ajross.com/blog/index.php/2011/05/partners-in-safety-names-aj-ross-agency-of-record/#comments Fri, 06 May 2011 17:36:30 +0000 ajrosscreative http://www.ajross.com/blog/?p=284 1149 Rt. 17M Chester, NY 10918 May 6, 2011 For More Information contact: Allan J. Ross 845-783-5770 allan@ajross.com AJ Ross Creative Media Adds Partners in Safety to Client Roster Employment Screening Company Names AJ Ross Agency of Record Chester, NY — Allan Ross is proud to announce that AJ Ross Creative Media has been named [...]

]]> http://www.ajross.com/blog/index.php/2011/05/partners-in-safety-names-aj-ross-agency-of-record/feed/ 0 http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/ http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/#comments Thu, 16 Sep 2010 15:09:35 +0000 ajrosscreative http://ajross.com/blog/?p=189 If this recession has taught me anything it is the value of employees, colleagues, and friends who think outside the box. They believe, like I do, that businesses cannot survive the current economic challenges by sticking their heads in the sand and doing nothing. Maintaining the status quo is not the answer.

]]> http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/feed/ 0 http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/ http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/#comments Wed, 16 Jun 2010 20:38:58 +0000 ajrosscreative http://ajross.com/blog/?p=187 Don’t believe everything you hear in the media about the economy. While it is true that in the last two years, we’ve suffered a significant economic decline, you can’t wait for news broadcast saying “the worst is over” before your company invests in marketing again.

]]> http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/feed/ 0 http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/ http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/#comments Thu, 15 Apr 2010 16:24:45 +0000 ajrosscreative http://ajross.com/blog/?p=162 No matter what business you’re in, it’s always about expectations, isn’t it? It’s about meeting expectations or exceeding them. There are no other options.

]]> http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/feed/ 0 http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/ http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/#comments Sun, 21 Mar 2010 17:15:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/02/its-all-about-the-brand/ When we talk about building brands today, we have plenty of history to reference. From the members of the century club led by Coca-Cola and Procter & Gamble to the relative youngsters like Microsoft, each successful Brand story provides us with a richness of learning we would be foolish to ignore. Imagine if the founders [...]

]]> http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/feed/ 1 http://www.ajross.com/blog/index.php/2009/06/print-marketing-remains-vital-to-your-business/ http://www.ajross.com/blog/index.php/2009/06/print-marketing-remains-vital-to-your-business/#comments Mon, 01 Jun 2009 14:10:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/12/print-marketing-remains-vital-to-your-business/ By Allan J. Ross The instantaneous Internet has an undeniable appeal for consumers; most business owners are aware of, and take advantage of, this still-new stream of data flow to offer up their wares in the new media. Cyberspace is big, and getting bigger, byte on top of megabyte. Information offered via quality, uncluttered Print [...]

]]> http://www.ajross.com/blog/index.php/2009/06/print-marketing-remains-vital-to-your-business/feed/ 12 http://www.ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/ http://www.ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/#comments Fri, 05 Dec 2008 15:22:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/ Human nature-counting on that ROI The deeper our economy slumps, the more all size businesses that plan to stay around, will want to ramp up their exposure.The serious marketers with budgets will have ‘exposure’ advantage as they wisely invest their advertising dollars through these times…till the inevitable upswing returns. The savvy types recognize Investing in [...]

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