Posts Tagged ‘Allan Ross’

Do I Need An Advertising Agency?

Aug

08

2011

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One of the most important aspects of marketing any business is advertising. Advertising is designed to raise awareness and convey your company’s product or message to the world. Most of the world’s most successful brands were built from the result of a strong advertising strategy. Successful advertising is the backbone to a thriving business, and achieving that is as simple as choosing the proper Agency. Whether you are a large or small business, the right agency can guide you by using the right tools and methods that suit your individual needs. It is important not to be above or intimidated by using an advertising agency, remembering that all size businesses can benefit and profit from properly advertising.

There Are Advertising Possibilities for Businesses and Budgets of All Sizes

If you’ve ever felt like advertising for your business was ‘out of your league’, or you feel that the costs will be to high, than you aren’t looking at the big picture. Agencies work with companies of every size, and the right agency knows that what matters is discovering the business, its values and its message and then conveying that to customers. The right agency knows that there’s no ‘one size fits all’ approach and won’t push you into projects that don’t make sense for your company. As a business owner, you should approach an advertising agency with an open mind, a strong message and realistic expectations. Even better about advertising as a small or medium business is that provided you approach it with the right attitude, you are sure to notice an impact and reach customers you may have never been able to

Work Together with the Agency

Don’t be afraid to share ideas and thoughts with the agency, and to discuss your thoughts and ideas for the progress of your Brand. After all, at the end of the day it’s your business. If you input, as well as draw from the process, you will reap more value from your consultancy and generate more revenue for your business when the process is over. While some clients expect the agency to sit and throw ideas around, it is those that offer some input into the creative process that tend to receive the greatest value from their advertising agency, which is directly transported into their profit figures at the end of the year and reflected in long term business value.

The Benefits of Hiring An Advertising Agency

As a larger business, it is important not to become wrapped up in your company so much that you can’t look outside for assistance. The properly chosen advertising agency can not only be a fresh set of eyes and an unbiased opinion, but can have marketing connections and techniques that your in house does not. Hiring an agency will allow you to focus on what your business is really about, while still accepting and encouraging your ideas and thoughts. If your business is a success now, think how much further a decorated agency can take you.

Why You Need To Rely On An Advertising Agency’s Expertise

Regardless of the business size, the main point is to advertise, period. Strong brands come from strong advertising, which spreads awareness of your product or message to a vast audience. Once you understand this, the possibilities can be endless. Remember that you are experts in your field, and marketing agencies are experts in theirs. Why not put the future or your business in an expert’s hands, one that can significantly increase your business and create a comprehensive strategy to keep it on the upward trend.

Traditional vs. Digital: How to Market your Business

May

13

2011

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Traditional Vs Digital
How to Market Your Business
Brought to you by Allan J. Ross

Hi this is Allan Ross on How to Market your business.

Listen to this article from Allan
My subject today is “What ever happened to doing business with people?”

You’re probably thinking you always do business with people, so what is he talking about? But do you really?

How many times a day do you opt to use text messaging, emails, voicemails etc? You probably do that a heck of a lot more than a face-to-face interaction or a handshake. Another question you might consider, is who answers your business phone? Is it a real person or voicemail? Where has all the ‘so-called’ personal touch gone? At some point, the lack of personal interaction is going to catch up to us, and it seems like only a matter of time before people are going to get sick and tired of communicating through cyber space.

Do you notice differences between communicating online versus face-to-face? What are the implications of our increasing online communications and decreasing face-to-face communications? Although there are many positives to online communication and social media, we must be careful not to only nurture our relationships in this way. Interactions online tend to be brief and to the point. Having personal interactions brings a human element to your work and the services you provide, which leaves a nice impression. It is impossible to truly relate to even the biggest social media ‘over-sharers’ without physically meeting them in person, because you miss out on certain qualities that cannot be substituted for online. The social interactions of these personal meetings are not only more genuine, but they also allow you to physically see what you will get.

Now don’t take me wrong, I believe in Social Media as an extremely useful tool, but I make sure I use it without sacrificing personal relationships. My company uses it and also supplies our clients with the capabilities and knowledge on how to break through what can seem like an online marketing maze. Finding the balance between the two forms of communicating is not only important, but it is key in building real relationships. Remember, you still need to market your company the old fashioned way: face-to-face.

Ad exec reviews 20 years in industry

Apr

29

2011

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Westfair Online has written an article about CEO Allan Ross, now in his 20th year in advertising and marketing.

As a young musician, Ross loved playing the saxophone and playing with great artists, but there came a time when he knew it was time to move on. “I was smart enough to get to know the executives at the agencies and I started writing jingles and creating music for them. … it just naturally evolved into advertising and marketing for all kinds of industries, and that’s where I’ve been ever since.”

Read More…

Are you taking advantage of your website or is your website taking advantage of you?

Oct

24

2008

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If you’re like many of the companies I encounter, your web site has become your most important marketing tool. It allows you to deliver countless amounts of new information without printing or mailing expenses. It is your online portfolio.

It’s the voice of your company 24 hours a day. It can offer customers your latest promotions or house an entire catalog of information.

Simply having a Website however is not enough. It needs to be built properly and maintained to suit users needs and the needs of your company. So, if you’re spending money on hosting and a domain name just to have a Website, you may be letting your site take advantage of your checkbook.

Your site is a tool, and like every tool works best when it’s used properly. To make sure you are putting it to proper use start by determining what your needs are and what style of Website suits you best. Website design offers many options; be sure you are familiar with them to best serve your business needs.

First, understand what your customers’/audience needs are, and what kind of web site works best to bring information about how your company fulfills those customer’s needs. There may be elements of one kind or another, that you find you can combine to build the perfect power-seller site for your business. If your information is simple and updates rarely, it may suit you best to have a web site administrator offsite to make any changes. It can save a lot of valuable time and money.

CMS: (Content Management System) A web site with a built-in CMS gives you the ability to manage the content of your web site. Some companies update their information frequently. This can get costly and slow you down. With CMS you can do it yourself.

E-Commerce: If your business sells products, consider a web site that functions as a store, allowing users to view and choose sizes, models, colors, styles and quantities, as well as pay securely via credit or debit cards, or even PayPal.

Database: If you are in Real Estate or carry a heavy volume of products, you need a database to store information, which in turn allows for search features built into your site that would retrieve the data the users are looking

Intranet: For a lot of companies it’s important to have a private company-only viewed web site to share documents, information memos, forms, calendars, meetings, or email systems with 1 database they can all draw from.

Once you’ve selected the style Website that works best for you, there’s one more very important piece to keep it from taking advantage of your pocketbook – keep your content fresh. You have the potential to connect with millions of people, now it’s up to you to hook them and keep them interested with new information.

If you write articles or newsletters make sure you post them on your site and change them every month or two. If you’re selling a product, make sure you have the latest merchandise. It will keep your site visitors coming back.

Nothing looks worse than a “News” or “What’s New” section that hasn’t been updated since 2004. Keeping your site fresh and functioning effectively is a critical business tool, and will help your company rank higher in search engines.

Be smart: make sure your web site works to your best advantage in the business world every second of the day.