Archive for the ‘Uncategorized’ Category

AJ Ross Presents Facebook Webinar

Jan

06

2012

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On Tuesday, January 10 th at 12 p.m., AJ Ross Creative Media will proudly presents “Marketing through Social Media: How to Use Facebook to Grow Your Business”, a webinar brought to you by the Orange County Chamber of Commerce.

The webinar, which welcomes the beginner Facebook users to the very experienced, will explain the value of Facebook to businesses, how to use it to your advantage and even allow for live audience questions at the end.  Topics like viral marketing, custom domains, how to engage your audience and custom applications will be discussed.  It’s a great way to get your business started with Facebook and a great way to give existing business pages the boost they need.

This important and informative webinar is completely free and is open to anyone, whether they have a Facebook page yet or not.  To take advantage of this, go to www.orangeny.com .

Customized Facebook Apps

Jun

15

2011

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Social Media, specifically Facebook, has clearly surpassed the phase of just being a trend and has become a business standard. Having a Facebook page validates your Brand and allows you to communicate with huge audiences on a daily basis. But simply creating a Facebook account will only get you so far. You want to grab your audience’s attention, and get them to share what they’ve found with the millions of others on Facebook by getting them to “like” you. Accumulating “likes” is one of the main goals of having a business Facebook page, so we use a customized application to entice every visitor to click that button.

Not sure why “likes” are so important? They represent Brand support, and are visable to countless amount of people.  Each “like” means you are reaching and exposing the company to a new person and their list of Facebook friends.  All of these people will then be directed to your site, which will produce more “likes” and create a contact list that will continue to build upon itself.  In other words, it has the ability to go viral, which means reaching a limitless amount of people for free .

 

Using the AJ Ross Facebook, we can explain just how custom apps work.  The initial page that a newcomer will see is the key in maintaining interest.  Now that you’ve established the goal is to gain “likes”, we have to give a reason to click the button.  Using a masking feature to blur the contents of the page underneath allows the page visitor to see what they could be experiencing.  All they have to do to have access to the page below is click the “like” button:  a small and easy gesture for them, but a success in the eyes of the business.

 

 

Once you attain the “like” then you have to make it worth their while.  A professionally and properly put together page will keep visual interest, and having business relevant links will prove that your Facebook page offers much more than just a wall to view.  Still using the AJ Ross Facebook app as an example, you can see that we offer a variety of Marketing and Advertising related links to not only show what the company is about, but also to offer experience and knowledge so the page visitor knows there is something in it for them.

 

 

Once the Facebook user clicks on one of the different options, another technique used in the app is the light box feature.  This allows the user to view what they chose, but without directing them away from the business page.  They get a brief overview of what the topic is, and have the option to download more or to visit our site.  Other than the company Website, you don’t want the visitor to be guided outside of the app and Facebook page, so using this feature is a way of having all roads lead back to your business.

 

 

This is just one example of the many types of custom Facebook Apps we can create. The possibilities are endless with what can be created, and the more unique, the more attention it will get. Having a Facebook App allows your business to reach an unlimited audience and keep them interested enough to return to the page. Remember, anyone can have a Facebook account, so staying ahead of the curve with a custom app will give your business a sense of validity and be sure to improve its growth.  Start taking advantage of all the great advertising benefits of social media, and contact us to find out what kind of custom app makes sense for your business.

 

AJ Ross Helps Views at Pomona Escape Troubled Real Estate Market and Find Success

May

19

2011

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Views at Pomona

Views at Pomona

The Award Winning Views at Pomona Welcomes First Residents to Community

The award-winning The Views At Pomona, Rockland County’s newest and most exciting luxury condominium community for active adults 55 and older, has welcomed its first group of new residents to the community.

The Views at Pomona, which was honored by The Builders Association of the Hudson Valley on April 12 with “The Best Age Oriented Community” and the “Best Multi-Family Community” awards in the new residential construction arena, offers 58 single-level residences in two, three-story elevator buildings. The Views features seven different model types, including one bedroom, one bedroom + den, two bedroom and two bedroom + den residences attractively priced from $279,000 to $419,000 with very low taxes and monthly maintenance fees.

Fifteen new families recently moved into the East Building, which contains 28 units. The developer of The Views at Pomona-Regan Development of Ardsley, NY-is planning to begin construction this summer on the West Building (30 units). Marketing on the remaining eight unsold units in the East Building and those that will be available in the West Building is now underway. Occupancy for units in the West Building is scheduled for spring 2012.

“We are so pleased with the families that have moved in, everybody is very happy and we are looking forward to a wonderful spring,” said Larry Regan, president of Regan Development. “With all the amenities that the property has to offer we really think it is a wonderful opportunity for people who are looking to change their lifestyle.”Sales Director Perry Goldman, said “We are delighted with the public’s reception to The Views and we are very excited to have moved in the first 15 families over the last two weeks,” Goldman said. “The community has drawn an excellent reception from the public because they recognize the tremendous value in the homes at The Views. The discriminating buyers that have purchased a home at The Views have realized they are getting the ‘biggest bang for the buck’ as compared to anywhere else in Rockland County and anywhere else in the suburban metropolitan area for that matter.”

Among the many amenities at The Views include: an outdoor heated swimming pool and a 2,800-square-foot indoor community center that includes a fitness studio, a Community Room for social gatherings and a business center with Wi-Fi connected computers and a conference room a large private storage locker and a reserved, covered parking space.

The residences at The Views also come with a host of standard luxury features, such as: stainless steel GE kitchen appliances, GE washer and dryer, granite counter tops and vanity tops in the kitchen and bathrooms, nine-foot ceilings, central air conditioning as well as beautiful selection of hardwood kitchen cabinetry.

“Our goal is to allow local residents a maintenance free lifestyle choice, a new home with modern amenities and high end finishes,” Regan said. “Residents can do laps or lounge in the pool, use the clubhouse for social activities, workout in the exercise studio and use the onsite business suites for business or personal appointments.

”Bonnie Natt, sales manager, added that in addition to the impressive standard features, purchasers can custom design their own home if they desire. “They can make changes and have a large variety of selections and finishes to reflect their personal character and taste. The best part is that most of the custom selections and an array of deluxe standard features are included in the base price of the home. In this economic climate, we offer our purchasers the value of a fully upgraded package of amenities in the base price.”

The Views is conveniently located at 907 Route 45, at Pomona Road, a short distance from the Exit 12 entrance and exit of the Palisades Parkway in the Town of Ramapo, close to the Village of Pomona. The Sales Office can be contacted at 845-354-6400 to schedule an appointment and is open Fridays through Tuesdays from 10AM to 4PM (closed Wednesdays and Thursdays) or go to their Website at www.viewsatpomona.com/. The project is Fannie Mae-approved. Realtors are welcome. The exclusive Sales Agent for The Views at Pomona is New Home Sales & Marketing, Inc

Newburgh’s Catherine Grad Celebrates 25 Years with Law Firm

Feb

18

2011

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AJ Ross Creative Media

For Immediate Release
For more information, contact: Danielle Mackey, 845.563.9522 or
dmackey@lawampm.com

Finkelstein & Partners

Newburgh’s Catherine Grad Celebrates 25 Years with Law Firm
Newburgh, NY – Andrew G. Finkelstein, managing partner of Finkelstein & Partners, one of New York State’s largest personal injury law firms, is proud to recognize Catherine Grad, for 25 years of service with the  firm.
Grad, a Case Assistant, a position she has held for the past 10 years, works closely with physicians’ offices to compile Medical reports on the condition and recovery progress of the firm’s injured clients. When she began with Finkelstein & Partners 25 years ago, she worked as a Legal Assistant. At that time, her responsibilities included typing reports – on a typewriter — and working with hard copy paper files.
“When Catherine started 25 years ago, it seemed like there were paper case files everywhere,” said Finkelstein.  “Today our offices are nearly paperless and the bulk of the administrative work is done on computers and all employees, and even clients, have access to our secure online case management program.”
“Like the technology we use today, Catherine has advanced from her early days with the firm and plays an important role in ensuring that we have complete and accurate records from physician offices so that we can work to maximize the outcomes for our clients,” added Finkelstein. “I’m very proud of the work Catherine does, and on behalf of all Finkelstein & Partner employees, I’m proud to congratulate her on 25 years of service.”
A mother of two grown sons, Catherine lives in the Town of Newburgh.
“Being a part of the growth and development of Finkelstein & Partners has been a great experience,” said Grad. “It’s been exciting to see the firm go from a small local firm to one of the State’s largest personal injury firms utilizing state-of-the art technology to serve our clients.”

Finkelstein & Partners Announces Major Win for Nation’s Veterans

Feb

07

2011

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AJ Ross Creative Media

For Immediate Release
For more information, contact: Danielle Mackey, 845.563.9522 or
dmackey@lawampm.com

Finkelstein & Partners

Finkelstein & Partners Announces Major Win for Nation’s Veterans

In Landmark Order, U.S. Court of Appeals for Veterans Claims Finds VA in Civil Contempt

Newburgh, NY – Men and women of our nation’s armed forces have made great sacrifices in their service to our country. Now, thanks to a landmark case argued by Finkelstein & Partners’ Veterans Services Group, they’ll no longer sacrifice their health, well-being, or quality of life waiting for the benefits to which they’re entitled.

For the first time in the history of the Department of Veterans Affairs (VA), the U.S. Court of Appeals for Veterans Claims found the VA in civil contempt for failure to expeditiously handle a veteran’s claim after the Court had issued a previous decision on the case.

Renowned veterans law attorney Katrina J. Eagle, Director of Finkelstein & Partners’ Veterans Services Group, represented the petitioner, Mr. Cleveland Harvey, in this landmark case. Mr. Harvey is a Vietnam-era veteran who served our nation honorably in the U.S. Army.

In September 2008, Mr. Harvey successfully obtained a remand order from the Veterans Court.  At that time, the Court ordered the VA to assign an earlier effective date for the payment of compensation benefits instead of military retirement pay for Mr. Harvey. With the assignment of the earlier date, the VA’s only task was to simply calculate how much, if any, additional compensation was owed to Mr. Harvey. However, for 18 months, the VA took no action on the claim. Frustrated, Mr. Harvey returned to Court in March 2010.

Mr. Harvey requested that the Court order the VA to make the final calculations and to sanction VA employees for the significant and repeated delays in processing his claim. The allegations were based on two well-established laws, 38 U.S.C. §§ 5109B and 7112, which require all veterans’ claims that have been remanded by the Veterans Court or the Board of Veterans’ Appeals to be given “expeditious treatment.”

The Court agreed that Mr. Harvey’s case had not been properly handled after the Court’s 2008 order. “ [T] he evidence in this case illustrates that, rather than being reasonably diligent and energetic in attempting to comply with the Court’s remand order expeditiously, the Secretary was grossly negligent and lacking in diligence while processing the petitioner’s remand . . .  Therefore, . . . the Court finds the Secretary in contempt,” cited Court documents. The Court then sanctioned the VA approximately $20,000.

“This is a significant decision for the rights of veteran claimants,” announced Ms. Eagle. “Instead of receiving the benefits he was due for his sacrifice and service to our nation, Mr. Harvey dealt with a nightmare of unnecessary delays and distractions. With this decision, it is our hope that other veteran claimants will not have to suffer the same poor treatment,” continued Ms. Eagle.

“I’m exceptionally proud of what Ms. Eagle, and our Veterans Services Group, has accomplished on behalf of our nation’s veterans,” said Andrew G. Finkelstein, Managing Partner of Finkelstein & Partners, headquartered in Newburgh, NY. “The Court has sent a clear message that it expects the VA to handle claims according to the laws regarding expeditious treatment. Mr. Harvey’s efforts will benefit thousands of his fellow veterans,” added Finkelstein.

Finkelstein & Partners’ Veterans Services Group (VSG) is dedicated to ensuring our nation’s veterans receive the benefits they have earned and deserve. Comprised of a team of veterans advocates which includes accredited attorneys, the VSG represents veterans seeking VA benefits for current Medical conditions caused by their military service. We handle VA service-connection claims related to combat wounds, PTSD, TBI, toxin (such as Agent Orange) and environmental exposures, and other service-related Medical problems. To learn more, visit www.lawampm.com or call 1-800-LAW-AMPM.