http://www.ajross.com/blog Advertising : Marketing : Design : Web Design Mon, 09 Jan 2012 14:09:52 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.ajross.com/blog/index.php/2011/02/professional-net-working%e2%80%a6-it-can-help-your-company%e2%80%99s-bottom-line/ http://www.ajross.com/blog/index.php/2011/02/professional-net-working%e2%80%a6-it-can-help-your-company%e2%80%99s-bottom-line/#comments Mon, 07 Feb 2011 20:18:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/11/professional-net-working%e2%80%a6-it-can-help-your-company%e2%80%99s-bottom-line/ I hear the groans already… I hate networking. I’m uncomfortable talking with strangers. Well guess what, networking is probably one of the best ways to grow your business. The heart of any business is the connection it has with other businesses and individuals that it can call upon to help meet its needs. Networking enables [...]

]]> http://www.ajross.com/blog/index.php/2011/02/professional-net-working%e2%80%a6-it-can-help-your-company%e2%80%99s-bottom-line/feed/ 0 http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/ http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/#comments Sun, 21 Mar 2010 17:15:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/02/its-all-about-the-brand/ When we talk about building brands today, we have plenty of history to reference. From the members of the century club led by Coca-Cola and Procter & Gamble to the relative youngsters like Microsoft, each successful Brand story provides us with a richness of learning we would be foolish to ignore. Imagine if the founders [...]

]]> http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/feed/ 1 http://www.ajross.com/blog/index.php/2009/06/print-marketing-remains-vital-to-your-business/ http://www.ajross.com/blog/index.php/2009/06/print-marketing-remains-vital-to-your-business/#comments Mon, 01 Jun 2009 14:10:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/12/print-marketing-remains-vital-to-your-business/ By Allan J. Ross The instantaneous Internet has an undeniable appeal for consumers; most business owners are aware of, and take advantage of, this still-new stream of data flow to offer up their wares in the new media. Cyberspace is big, and getting bigger, byte on top of megabyte. Information offered via quality, uncluttered Print [...]

]]> http://www.ajross.com/blog/index.php/2009/06/print-marketing-remains-vital-to-your-business/feed/ 12 http://www.ajross.com/blog/index.php/2009/04/the-right-idea-can-increase-your-business/ http://www.ajross.com/blog/index.php/2009/04/the-right-idea-can-increase-your-business/#comments Mon, 13 Apr 2009 17:34:54 +0000 ajrosscreative http://ajross.com/blog/?p=28 What is the right idea? That is the big question weighing on business owners everywhere. Where can I make cuts? What is going to see us through? But is surviving enough? Who is going to still be around and more importantly who is going to be on top of the game when we do see [...]

]]> http://www.ajross.com/blog/index.php/2009/04/the-right-idea-can-increase-your-business/feed/ 1 http://www.ajross.com/blog/index.php/2008/12/tis-the-season-for-smart-business-giving-and-getting-goodwill-for-your-business-2/ http://www.ajross.com/blog/index.php/2008/12/tis-the-season-for-smart-business-giving-and-getting-goodwill-for-your-business-2/#comments Mon, 22 Dec 2008 20:40:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/12/tis-the-season-for-smart-business-giving-and-getting-goodwill-for-your-business-2/ The holiday season is a time when customers are frazzled, trying to get a million things done and be a million places at once. Savvy business owners, who forever keep in mind that their role is to solve customers’ problems – often before the customer even realizes they ARE problems – know that now is [...]

]]> http://www.ajross.com/blog/index.php/2008/12/tis-the-season-for-smart-business-giving-and-getting-goodwill-for-your-business-2/feed/ 1 http://www.ajross.com/blog/index.php/2008/12/how-to-do-a-successful-e-mail-marketing-campaign/ http://www.ajross.com/blog/index.php/2008/12/how-to-do-a-successful-e-mail-marketing-campaign/#comments Fri, 05 Dec 2008 15:35:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/12/how-to-do-a-successful-e-mail-marketing-campaign/ One of the best ways to reach your existing clients and new prospects is by sending out email campaigns. Here are some tips on producing a good and effective campaign. The Title or subject line is the most important part of the whole project. You have only about 40 characters to motivate your members to [...]

]]> http://www.ajross.com/blog/index.php/2008/12/how-to-do-a-successful-e-mail-marketing-campaign/feed/ 17 http://www.ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/ http://www.ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/#comments Fri, 05 Dec 2008 15:22:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/ Human nature-counting on that ROI The deeper our economy slumps, the more all size businesses that plan to stay around, will want to ramp up their exposure.The serious marketers with budgets will have ‘exposure’ advantage as they wisely invest their advertising dollars through these times…till the inevitable upswing returns. The savvy types recognize Investing in [...]

]]> http://www.ajross.com/blog/index.php/2008/12/bolster-brand-recognition-loyalty-sales-with-something-real/feed/ 2 http://www.ajross.com/blog/index.php/2008/11/search-engines-the-new-yellow-pages/ http://www.ajross.com/blog/index.php/2008/11/search-engines-the-new-yellow-pages/#comments Mon, 10 Nov 2008 15:20:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/11/search-engines-the-new-yellow-pages/ Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a Website. When SEO is done properly, it will place you high on search engine result pages for certain key phrases and terms ( i.e. Real Estate, law firms, doctor, etc. ). In today’s online driven world the names [...]

]]> http://www.ajross.com/blog/index.php/2008/11/search-engines-the-new-yellow-pages/feed/ 2 http://www.ajross.com/blog/index.php/2008/10/are-you-taking-advantage-of-your-website-or-is-your-website-taking-advantage-of-you/ http://www.ajross.com/blog/index.php/2008/10/are-you-taking-advantage-of-your-website-or-is-your-website-taking-advantage-of-you/#comments Fri, 24 Oct 2008 16:16:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/10/are-you-taking-advantage-of-your-website-or-is-your-website-taking-advantage-of-you/ If you’re like many of the companies I encounter, your web site has become your most important marketing tool. It allows you to deliver countless amounts of new information without printing or mailing expenses. It is your online portfolio. It’s the voice of your company 24 hours a day. It can offer customers your latest [...]

]]> http://www.ajross.com/blog/index.php/2008/10/are-you-taking-advantage-of-your-website-or-is-your-website-taking-advantage-of-you/feed/ 2 http://www.ajross.com/blog/index.php/2008/10/cut-the-clutter-in-your-print-ads/ http://www.ajross.com/blog/index.php/2008/10/cut-the-clutter-in-your-print-ads/#comments Fri, 17 Oct 2008 18:48:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/10/cut-the-clutter-in-your-print-ads/ I always hear the same thing. People don’t hate advertising. They hate bad advertising. What’s more: they decide in three seconds, studies show if they are going to be interested in your message. We’ve all seen bad ads: so cluttered and confusing you don’t know where to look, or so poorly designed the ad has [...]

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