http://www.ajross.com/blog Advertising : Marketing : Design : Web Design Mon, 09 Jan 2012 14:09:52 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/ http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/#comments Thu, 16 Sep 2010 15:09:35 +0000 ajrosscreative http://ajross.com/blog/?p=189 If this recession has taught me anything it is the value of employees, colleagues, and friends who think outside the box. They believe, like I do, that businesses cannot survive the current economic challenges by sticking their heads in the sand and doing nothing. Maintaining the status quo is not the answer.

]]> http://www.ajross.com/blog/index.php/2010/09/when-your-business-needs-fresh-ideas-by-allan-ross/feed/ 0 http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/ http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/#comments Wed, 16 Jun 2010 20:38:58 +0000 ajrosscreative http://ajross.com/blog/?p=187 Don’t believe everything you hear in the media about the economy. While it is true that in the last two years, we’ve suffered a significant economic decline, you can’t wait for news broadcast saying “the worst is over” before your company invests in marketing again.

]]> http://www.ajross.com/blog/index.php/2010/06/be-a-leader-in-the-new-economy/feed/ 0 http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/ http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/#comments Thu, 15 Apr 2010 16:24:45 +0000 ajrosscreative http://ajross.com/blog/?p=162 No matter what business you’re in, it’s always about expectations, isn’t it? It’s about meeting expectations or exceeding them. There are no other options.

]]> http://www.ajross.com/blog/index.php/2010/04/what-do-you-expect-from-your-advertising-and-pr-agency/feed/ 0 http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/ http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/#comments Sun, 21 Mar 2010 17:15:00 +0000 ajrosscreative http://ajross.com/blog/index.php/2008/02/its-all-about-the-brand/ When we talk about building brands today, we have plenty of history to reference. From the members of the century club led by Coca-Cola and Procter & Gamble to the relative youngsters like Microsoft, each successful Brand story provides us with a richness of learning we would be foolish to ignore. Imagine if the founders [...]

]]> http://www.ajross.com/blog/index.php/2010/03/its-all-about-the-brand/feed/ 1 http://www.ajross.com/blog/index.php/2009/12/budget-your-creativity/ http://www.ajross.com/blog/index.php/2009/12/budget-your-creativity/#comments Thu, 17 Dec 2009 20:48:42 +0000 ajrosscreative http://ajross.com/blog/?p=127 2009 was a year of budget creativity! With the economy in crisis and jobs on the line, clients felt the pressure to gain more results from advertising than in the past. BUT, this had to be done with smaller budgets. The result was more one-piece advertising and fewer campaigns to drive multiple messages, as well [...]

]]> http://www.ajross.com/blog/index.php/2009/12/budget-your-creativity/feed/ 0 http://www.ajross.com/blog/index.php/2009/05/when-the-going-gets-tough-the-tough-starts-marketing/ http://www.ajross.com/blog/index.php/2009/05/when-the-going-gets-tough-the-tough-starts-marketing/#comments Wed, 13 May 2009 14:26:54 +0000 ajrosscreative http://ajross.com/blog/?p=49 When times are tough the first things businesses cut are their advertising and marketing budgets thinking they are saving money; what they’re really doing is cutting off their lifeline to profits in our current hard economy. If anything, advertising should be increased, and here are some of the reasons why: The Competitive Advantage Advertising during [...]

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