Archive for the ‘AJ Ross Creative Media’ Category

AJ Ross Launches the Facebook page for TCLMM Law Firm

May

26

2011

Bookmark and Share

 

“Let our experience be your guide” is the take away message from the newly launched Facebook page for Tarshis, Catania, Liberth, Mahon & Milligram, PLLC Attorneys & Counselors at Law (TCLMM).  The professional and sleek page designed by AJ Ross directs users to a customized Facebook application and entices people to click the ‘Like” button.  Like all Facebook applications designed by AJ Ross, it is unique to the Brand and was designed to fit TCLMM’s individual business needs.

 

Applications on Facebook are extremely useful and help give your Brand a validity factor over your competitors.  The TCLMM Facebook page was created as an application that acts as a Print ad.  It was purposely designed with their new Website in mind, maintaining uniformity and Brand recognition.  The application will not only advertise the company, but will also be a landing page for first time visitors to the site.  Having Facebook users go to the application page instead of directly into the wall allows users to learn about TCLMM from the company’s point of view.  This means total Brand image control and the ability to instantly engage the user, not forcing them to read through wall posts and make an assumption off of what they see.

 

TCLMM understood how strong of an advertising and marketing tool Social Media can be, and now took their Brand to the next level.  AJ Ross took TCLMM’s desire for expansion and transformed it into a strong way to appeal to their audience and build their Brand online.

 

Check out their new Facebook page, and Website:

http://www.facebook.com/TCLMM

http://www.tclmm.com

 

Web Standards Matter

May

25

2011

Bookmark and Share

The Web Development community often stresses the importance of following the World Wide Web Consortium (W3C) code standards for creating Web Sites. While being completely error free is sometimes unobtainable (because of browser differences), the current wisdom is to future-proof Web Sites by complying with standards.

If you have errors, you may think, “but my site looks fine! Why should I worry about validation?”

Here’s why:

Web standards reflect quality . If your site fails to load, doesn’t work properly, or doesn’t look like it’s “supposed” to look, visitors will simply move on. Your competitors are just a click away.

Search engines like Google, Bing, and Yahoo use Web crawlers or “spiders” to traverse the Internet and index web pages. It’s important to be in this index so that people can find your site when they type in keywords. When a search engine doesn’t see your fantastic content because of an error, your potential customers may never see it either.

Having a validated Website ensures consistency between web browsers. When your Website is on the Internet, there is no way to control what visitors are using to view your page. They could be on a PC, a Mac, a laptop or mobile device—each with its own web browser. Using web standards is one of the best ways to build a site that will look consistent between platforms.

Pages that validate will also load faster. Dial-up connections and wireless handheld devices (smart phones, iPads, etc.) are limited in speed and it is important to have a fast loading page. The web is all about instant gratification; users will leave your page if it’s slow.

Web Sites that conform to web standards are easier to maintain. If any changes need to be made (and count on it, they will), Web Sites with clean code will be less costly.

Standard compliant Web Sites are future proof.  By adhering to standards, you will save time and money when you need to troubleshoot, debug, or modify your Website. The current recommendation has been the same since 2001. Work is being done on a new standard, and is expected to become the recommendation in 2012. If the new recommendation remains in place just as long, will your Website last through the next decade?

Your Website is a crucial part of your Brand and an important marketing tool. Make sure it’s working at its maximum potential. Whether you’re just joining the online world or you’re updating your old site, using W3C recommendations is an important technical consideration.

 

AJ Ross completes Orange County Travel Guide for 2011

May

25

2011

Bookmark and Share

The 2011 Orange County Travel Guide is here!  Whether you’re planning a full vacation, weekend getaway or even just a day excursion, the Travel Guide is now available to make your trip everything you want.  AJ Ross and the staff at Orange County Tourism designed a beautiful and informative guide complete with gorgeous photos of the area, a wide variety of activity categories, and details on travel, transportation and lodging.  There are so many choices on places to go and new things to do, that even the oldest Orange County native will find something new and exciting.  It’s designed strategically to be easy to read and navigate through, so that planning visits are a breeze, even if you’ve never been to the area.  Whether it’s the   1 st time or the 100 th time, the Orange County Travel Guide is sure to make you want to explore what Orange County has to offer.

 

Get your Free copy:

Orange County Tourism NY

845-615-3860 or

email tourism@orangecountygov.com

 

Finkelstein & Partners Celebrates Win for Veterans’ Rights

May

18

2011

Bookmark and Share

 

For Immediate Release

May 17, 2011
For more information, contact
1279 Route 300 Newburgh, NY 12551
Danielle Mackey – 845.563.9522 or
dmackey@lawampm.com

Finkelstein & Partners Celebrates Win for Veterans’ Rights
 Firm’s Veterans Services Group Helps Earn Ruling to Improve Rights for
Mentally Incompetent Disabled Vets

Newburgh, NY – Nancy Morgan, managing partner of Finkelstein & Partners’ Veterans Services Group, announced that the group participated in oral argument and won a significantly important appeal  that will fundamentally change the rights of mentally incompetent disabled American veterans. The case Freeman v. Shineski was argued at the Court of Appeals for Veterans Claims.

It’s an unfortunate reality that our nation’s veterans make a great many sacrifices in the course of service to our country. Some, as a result of injury or age, have even sacrificed their mental competency. For those mentally incompetent disabled veterans, the Veterans Administration (VA) took away their right, and that of their family, to choose their own fiduciary, the person to whom the veterans’ property or power is entrusted.

The issue argued before the Court in Freeman v. Shineski was to determine whether the veteran or his family had the right to question the VA’s choice of a fiduciary for the veteran. Prior to this decision, the VA unilaterally appointed a fiduciary of their choosing. Frequently, the fiduciary was paid for their role and the fee deducted directly from the disabled veteran’s benefits. If the decision was challenged by the veteran or his family, the VA denied the appeal stating that the appointment of the fiduciary was the sole discretion of the Secretary of Veterans Affairs.

Mr. William Freeman is a Vietnam-era veteran who suffered from paranoid schizophrenia. The team of veterans’ attorneys contributed to the briefs and made oral arguments before the Court that the choice of a fiduciary by the VA was appealable to the Board of Veterans Appeals and to the Court of Appeals for Veterans Claims  just like any other decision made by the VA.

In a unanimous decision, the Court agreed that the veteran “is clearly and indisputably entitled to appeal to the Board the decision of the VSCM to appoint a paid fiduciary.”

“This decision is a tremendous victory not only for Mr. Freeman and other incompetent disabled veterans, but for all veterans,” said Andrew G. Finkelstein, managing partner of Finkelstein & Partners. “It points out once again that the VA is not above the law and is accountable to the people like every other branch of  Government.”

####

Finkelstein & Partners’ Veterans Services Group (VSG) is dedicated to ensuring our nation’s veterans receive the benefits they have earned and deserve. Comprised of a team of veterans advocates which includes accredited attorneys, the VSG represents veterans seeking VA benefits for current Medical conditions caused by their military service. We handle VA service-connection claims related to combat wounds, PTSD, TBI, toxin (such as Agent Orange) and environmental exposures, and other service-related Medical problems. To learn more, visit www.lawampm.com or call 1-800-LAW-AMPM (1-800-526-2676).

Traditional vs. Digital: How to Market your Business

May

13

2011

Bookmark and Share

Traditional Vs Digital
How to Market Your Business
Brought to you by Allan J. Ross

Hi this is Allan Ross on How to Market your business.

Listen to this article from Allan
My subject today is “What ever happened to doing business with people?”

You’re probably thinking you always do business with people, so what is he talking about? But do you really?

How many times a day do you opt to use text messaging, emails, voicemails etc? You probably do that a heck of a lot more than a face-to-face interaction or a handshake. Another question you might consider, is who answers your business phone? Is it a real person or voicemail? Where has all the ‘so-called’ personal touch gone? At some point, the lack of personal interaction is going to catch up to us, and it seems like only a matter of time before people are going to get sick and tired of communicating through cyber space.

Do you notice differences between communicating online versus face-to-face? What are the implications of our increasing online communications and decreasing face-to-face communications? Although there are many positives to online communication and social media, we must be careful not to only nurture our relationships in this way. Interactions online tend to be brief and to the point. Having personal interactions brings a human element to your work and the services you provide, which leaves a nice impression. It is impossible to truly relate to even the biggest social media ‘over-sharers’ without physically meeting them in person, because you miss out on certain qualities that cannot be substituted for online. The social interactions of these personal meetings are not only more genuine, but they also allow you to physically see what you will get.

Now don’t take me wrong, I believe in Social Media as an extremely useful tool, but I make sure I use it without sacrificing personal relationships. My company uses it and also supplies our clients with the capabilities and knowledge on how to break through what can seem like an online marketing maze. Finding the balance between the two forms of communicating is not only important, but it is key in building real relationships. Remember, you still need to market your company the old fashioned way: face-to-face.